This case study examines the creation of a video series featuring company executives, during which I served the role of Producer. This series proved to be a powerful tool for communicating their story and generating business.
I collaborated with Push Digital's marketing team to create a video series showcasing executives' backgrounds and skills, aligning with the company's values. After conducting preliminary interviews, I worked with the Director of Marketing to craft a script, developed a production plan, and directed the video shoots. The series, launched on Push Digital's platforms, received positive feedback, generating new business and fostering connection. This successful project highlighted the impact of storytelling and video production in inspiring viewers to take action.
Below are a few of the final products:
"In the role of a producer, Bonnie is yin to my yang. She is a thorough and thoughtful planner, and the details are all there. I can go into a shoot knowing my Ts are crossed and my Is are dotted, and that the road map we have created to tell the story will take me where I need to go. Thanks Bonnie!!"
