This case study explores the development of a video series for Activision Blizzard, a prominent global game developer. The series highlights the creative minds and dynamic studio culture behind their iconic game franchises.
Widely distributed, these videos not only drew top-tier talent but also rejuvenated the company's image, solidifying Activision Blizzard's position as an industry leader with an innovative culture.
In 2023, I partnered with Activision Blizzard to attract top-tier talent and spotlight the creative minds behind their iconic game franchises. Collaborating closely with the company, I utilized my video production and storytelling expertise to create captivating videos showcasing the vibrant culture within Activision Blizzard.
Through deep dives into the company's values and extensive employee interviews, I helped craft a visual narrative emphasizing collaboration and innovation. The resulting recruitment videos were widely distributed, leading to a surge in job applications and revitalizing the company's image. This campaign solidified Activision Blizzard's position as an industry leader with an appealing and innovative culture, achieving our goal of attracting top talent to shape the future of gaming.
Below are two samples of the video series produced.
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